Our Story

A Canadian Asian-owned brand UR JEWELRY founded by two sisters Nini and Shinny. Nini, a Gemological Institute of America graduate gemologist and International award winning jewelry designer, and Shinny, a brand and content expert, have combined their expertise and passion for jewelry to launch this meaningful brand.

Since 2021

Since our launch, we have been gained popularity in the East Asian market and among millennial and Gen Z consumers. We are thrilled to finally bring our brand to you! 

The Experience

Whether it is online or offline, UR Jewelry provides a one stop shop experience to find something for URself and UR loves.

Female Owned, Female Run 

treat URself

For the confident women who love to treat themselves to fine jewelry: Treat yourself to fine jewelry when you want to feel chic, classy, and everything in between.

Our mission is to make fine jewelry a part of your lifestyle and a form of self-expression. From our logo to our mission, UR JEWELRY celebrates the beauty in you every day.

Designed in-house

Our talented team of in-house designers crafts each collection drawing inspiration from a story, then brings them to life with selected stones, metals, and designs. Guided by originality and comfort, our design philosophy ensures our products adds uniqueness and versatility to your jewelry box.

Premium Quality

At UR Jewelry, our crew of goldsmiths brings over a decade of experience crafting everything from fancy high-end baubles to sleek everyday pieces.

Fair Pricing

From brainstorming to the final design, we're on it, making sure you get the absolute best without emptying your piggy bank!